Merchant Account Services for Business Expansion

August 30, 2015

The overwhelming truth about the incontestable high technology era affects the lives and the ways of how people do daily activities. Technologies have been teaching and continually teaching people to complete tasks quickly but in an efficient way as possible. As a result, multiple duties are done in a limited time.

It is therefore an excellent decision for every business to adapt to the technological changes. These changes include the mode of paying services and products from the customers. Nowadays, most people use some form of payment card to make the majority of their purchases. This is why having the ability to accept a card is vital to a business success. It is necessary for a business to provide customers with a wide range of payment mode options according to which option they are most comfortable with. It includes internet transactions, cash options, and credit card.

The existence of merchant account services springs from the fact that traditional mode of payment such as cash options is taking so much time. One needs to have the check in cash first before they could purchase an item. The anxiety of bringing an amount of money that may not be enough for the item to purchase is an added burden to the customer. Worse, bringing a big amount of cash may endanger the customer’s security. The advantage of having a merchant account gives your customers the comfort to purchase an item without having to worry if they have brought enough money. It also gives them an impression that the business truly cares about the customers for not giving them the difficulty of availing to one of your services or buying your products.

The comfort of having a merchant account does not limit your business to a physical way of purchasing or availing of your products. Once you have a merchant account, business transactions can be done anywhere and anytime. The best example is bringing your business online where transactions can easily be done through a few clicks. Transactions are also possible over the phone. Hesitation in the part of the customer to give details about their account is expected but a reliable merchant account service provider can help a merchant to overcome these kinds of internet security related issues. That is why extra care must be taken in applying for a merchant account. There are cheap merchant account providers that ensure a reliable service. Usually, the payment through a merchant account is managed by a regular bank and goes through a payment gateway to automatically screen orders for fraud. You must be wise to choose a merchant account provider that has tools to detect fraud and ensures credit card protection. Before you choose a provider don’t forget to review their terms and condition, as well as other flexible options that suit your requirement.

Finally, the best time to apply for a merchant account is when you want to keep your customers coming and to take your business to the virtual world – the world of this era.

Why The Automotive Sector Can Still Benefit From Outdoor Advertising

August 30, 2015

From the very beginning, the motor car and outdoor advertising have been very closely connected. Indeed the development of modern Out Of Home advertising mirrors that of the automobile itself.

As the automobile became the predominant form of road transport, OOH advertising steadily evolved to meet the needs of a growing and increasingly sophisticated motoring audience. The construction of hundreds of miles of A-roads and later motorways provided unprecedented opportunities for automobile advertisers to reach out to thousands of drivers and passengers all over the country through large-scale billboard advertising.

Building brands

Car manufacturers were quick to recognise the importance of OOH advertising which was uniquely situated to reach out to their target audience. Early on in the 20th century, billboard advertising began to be extensively used for the purpose of brand building by automobile advertisers.

Despite the development of radio, television and more recently even internet advertising, OOH advertising remains as popular as ever with car manufacturers looking to build a brand or increase awareness. The abundance of billboards and poster advertising still to be found along most of Britain’s major roads proves that this simple but effective form of automotive advertising has endured the test of time.

Modern automotive advertising

Just like the automobile industry which has been evolving since the introduction of Ford’s Model-T, OOH advertising has experienced constant innovation with changes in the materials being used, as well as technology developments such as digital screens. Automotive advertising has been quick to embrace these developments.
Nissan chose digital OOH advertising to generate awareness of the distinctive new limited edition Nissan Juke Kuro, a departure from other models in its class. The Urban Adventurers theme was selected to convey a constant brand message to the target market of brave, dynamic and adventurous men. It emphasised the ‘cross over’ nature of the vehicle – both a smart business and a sporty leisure car.

Nissan ran a 14 day campaign on blowUP Media’s high quality Super Motion digital screen in a busy central city area of Birmingham. The interest generated by this campaign contributed to what turned out to be Nissan’s most successful launch ever.

A growing number of automotive brands are starting to integrate OOH advertising into their wider press, TV and social media campaigns to reinforce the marketing message and increase campaign awareness to unprecedented levels. VW ran a three-stage campaign in 33 countries to introduce the VW Golf VII, combining poster advertising with online promotion and TV adverts. Great focus was put on online aspects and interactivity from the start of the campaign. A website was used to instigate lively discussions about the Golf Vll on social networks such as Facebook, Twitter and Google+